Balan to promote the new range!

the popular snacks brand for three long years now and as the company launches its new range, they have roped in Vidya Balan as the brand ambassador for their new campaign. Six new baked variants have been launched by Pepsico India under Aliva and the company feels that Vidya is an apt choice for their new range.Vidya is a great match to highlight the brand’s positioning we are confident that it will be mutually rewarding, said Vidur Vyas, marketing director of Foods, PepsiCo India.

all praises for the new range and says, I have always enjoyed eating Aliva. I am thrilled about the new range the range is tasty and offers great variety of flavours and ingredient options.

her new commercial for Aliva will be unveiled shortly.